ONONDAGA COUNTY RESOURCE AND RECYCLING AGENCY
OCRRA needed a campaign to get people to recycle in their bins. The bins throughout the city were blue. Because of that "BLUEBINIT" was a term coined to make people remember the term. A full campaign was launched including magazine and billboard advertising, UI branding, point of sale, and social media. The campaign was a complete success.
Schoharie Tourism needed a campaign to develop interest in their county. Schoharie is a very unique place, hosting incredible underground caves, an Iroquois Indian Museum and Revolutionary War Museum. An Illustration-based campaign was launched with magazine and billboard advertising, and UI branding.